For Over 115 Years
EVEREADY® has been trusted to provide quality products to light, protect, entertain, and care for families around the world. EVEREADY® is the smart, trusted choice for families everywhere, inspiring peace of mind as it lights, protects, entertains and cares for their every day moments.
The original pioneer of household power and lighting solutions, EVEREADY® continues to deliver products that are in step with consumer’s ever-changing needs. It expresses how the brand comes to life and provides colleagues and agency partners a comprehensive look at the brand. This should be used, alongside the EVEREADY® Brand Guidelines, to ensure a consistent approach to everything the brand does from communications, to partnerships and design.
ESSENCE
Always Trusted.
Always Ready.
BEHAVIORS
Keeps in step with today’s world and what today’s families need.
Designs dependable products for everyday family life…with approachability and sincerity.
REASONS TO BELIEVE
Trusted by millions of families around the world for over 115 years.
Consistent quality and value families rely on.
The EVEREADY® Cat – an icon of long life and performance.
PERSONALITY
EVEREADY is …
Trustworthy: A brand consumers rely and depend on.
Timeless: Enduring, always there with relevance and value.
Practical: A smart, pragmatic choice.
Warm: Open and welcoming.
For every family, everywhere, every day, EVEREADY®
